Training Objectives
The Certified Marketing Executive (CME) is the highest professional certification in marketing area. This Certificate is internationally recognized, providing its holders with the professional and specialized knowledge in marketing and sales, and giving them the capabilities and professional skills required to fill senior positions in organizations where they work.
Baker Tilly delivers the Certified Marketing Executive (CME®) Certificate review program in Kuwait, using SMEI Learning System, comprising (8) modules covering the curricula required for the CME® exam.
The certificate has been designed to enable its holders to demonstrate:
- An understanding of marketing management.
- Ability to develop marketing strategies.
- An understanding of marketing channels and how to deal with them.
- Ability to manage marketing communications.
- Ability to evaluate marketing strategy.
- Professional skills relating to marketing and sales.
Accreditation Body
The Sales and Marketing Executive International Inc. (SMEI) based in the United States of America.
Prerequisites
Accredited or government recognized college education
Target Audience
- Marketing & Sales Professionals.
- Business Development Managers & Officers.
- Product, Brand and Marketing Communications Managers.
- Company owners who take care of Marketing.
- Professionals seeking a career move into marketing management.
Exam Specification
- The exam is available online and can be taken anywhere that you have a private space with an internet connection and computer or tablet with a webcam.
- Achieve a 75% passing grade on the exam.
Training Methodology
The course will run using the following methodologies:
- Lecture by the trainer.
- Presentation.
- Role play.
- Practical cases.
- Scenarios.
- Brainstorming.